Can experiential ads solve the "what I ordered vs what I got problem"?

Today on the Techpoint Africa Podcast, Ogheneruemu steps out from behind the camera and sits down with ShopEx's Country Manager, Olajumoke Kujero and Head of Marketing, Oyindamola Olaniyan.

The three discuss Nigeria's — and possibly West Africa's — first teleshopping company, ShopEx. They share their wins, challenges, effects of their target audience on their approach, and plans for the future.

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Timestamps

00:00 - Introduction
02:25 - We meet Ola and Oyin
03:38 - What is teleshopping?
08:42 - Shooting 3-minute infomercials
12:20 - Why teleshopping?
17:06 - Infusing buy now, pay later in teleshopping
26:38 - Is eCommerce dead?
30:39 - How the Russia-Ukraine conflict is affecting ShopEx
33:46 - Life since a $635,000 raise
37:53 - Shooting 15-minute infomercials
43:04 - Why change infomercial strategy and how will it affect ShopEx?
47:09 - Why not just have a dedicated channel?
49:14 - Overcoming challenges
55:38 - Regulating the eCommerce space in Nigeria
58:21 - Dealing with competition
59:56 - The future of ShopEx
01:04:09 - Would live-streaming social commerce solve trust issues?

Useful links

• Nigeria’s ShopEX raises $635,000 to build the QVC of Africa
• Nigerian advertisers can no longer use foreign models and voice-over artists, and there’s more to come 
• Jumia and Zipline may succeed with drone deliveries where Amazon and DHL failed

This episode was produced by Bolu Abiodun and Gracious Sede

Email us your feedback at [email protected]. Visit www.techpoint.africa for more stories.